Copywriting For the Christian Industry

The world is searching for the hope you have to offer.

It’s time to amplify your message & mission to reach those who need it most.

Does this sound like you?

✔️ You’re a Christian leader or entrepreneur who believes God has called you to reach a specific audience, to make a lasting impact through your ministry or business.

✔️ Your heart burns to see your brand serve as salt and light in a world where darkness continues to permeate our culture. You’re passionate about reinforcing truth, spreading hope, & pointing people to Jesus.

✔️ When it comes to marketing … it just doesn’t feel right. Maybe it even feels a bit icky. You’re here to serve, not sell. You want to transform lives, not just boost numbers.


If that’s you … I get it.

 

But here’s the thing…

Sharing your message isn’t about self-promotion. It’s stewardship.

Your message, your mission, your gifts—they’re not meant to be tucked away. 

Marketing isn’t about you.

It’s about making sure the people who need what you have to offer can actually find it.

Because somewhere, right now, someone is praying for the exact solution you provide.

 

But maybe marketing feels … overwhelming.

You know you need to reach more people—but you don’t have the time, energy, or strategy to make it work. 

You’ve poured effort (and dollars) into marketing, but the results just aren’t there.

That’s where I come in.

By removing the guesswork from your brand messaging and customer connection, I enable you to focus on the work God has called you to do.

“Tessa is the official Morning Assembly Copywriting Coach! She came highly recommended by a multi-million dollar businesswoman, who almost wanted to keep her a secret and not share her with us. Even at that, we didn't know what a jewel we were getting in Tessa. She really is the authority on copywriting. She knows how to create the exact strategy you need to take you where you need to go. No wonder our multi-million dollar friend didn't want to share. Tessa is who you need to take you where you need to go!!”

— Joel Cowart, Membership Coordinator for Morning Assembly

Let me help

amplify your impact  

WORDS THAT CONNECT (NOT JUST SELL)

STRATEGY WITH A PURPOSE

SEO THAT WORKS (SO YOU GET FOUND)

by delivering…

Say goodbye to stiff, salesy, AI-generated copy. You need words that sound like you—words infused with story, emotion, & heart.

I craft messaging that reflects your unique voice, captivates your audience, and clearly shows the value you bring.

That way, when the right people find you, they don’t just scroll past—they know you’re exactly what they’ve been looking for.

Great copy is just one piece of the puzzle. Without a strategy, even the best words fall flat.

That’s why I don’t just write—I help you build a plan that nurtures your audience, strengthens your sales funnel, & turns casual visitors into loyal supporters who trust your brand and are primed for action.

If you’re ready for marketing that actually moves the needle—that fuels your sales funnel, reflects your brand voice, & builds a loyal audience—then I’d love to hear from you.

Your message is powerful … but only if people see it.

I make sure your website is optimized to rank higher in search engines, attract the right audience, & build authority in your space.

More visibility = more impact. And more impact? That means more lives changed.

“Tessa’s copywriting skills are exceptional (A+++). I was amazed at how fast she adapted to writing copy in my voice for my audience.

Her attitude is outstanding. She follows instructions well and is an absolute delight to work with for me and other team members.

Her communication skills are superb. This includes task and project assignments.

 In addition to copywriting, Tessa has several other valuable skills, including social media marketing, SEO, branding, and marketing strategy.

 Anyone who is fortunate enough to work with Tessa will be blessed.

 I give my highest recommendations regarding Tessa as a person and a worker.”

— Joseph Peck, M.D., CEO of Empower 2000

“It has been a pleasure working with Tessa! From our first phone call until the project completion, she has been professional, timely, kind and did a great job … really exceeded my expectations.”

— Lakia pearson, owner and founder of 1133 Candles

Meet Your Copywriter

Hi! I’m Tessa–a certified freelance copywriter specializing in the Christian industry. 

But more than that: I’m a born-again believer who is passionate about spreading truth through the written word … which is what led me to become an author of multiple Christian books for teens.

For over a decade, I’ve worked alongside authors, speakers, & ministries as an editor and literary agent in the Christian publishing world.

Through this journey, I’ve discovered a deep passion for connection—connecting people with the audience that needs their voice the most.

I’ve also had the privilege of teaching at writing conferences across the country, mentoring others on how to communicate their message effectively and reach the right audience.

Along the journey, here’s what I’ve learned:

Marketing isn’t just about sales.

It’s about impact.

It’s ministry.

And when we approach it with intention, strategy, & heart, it becomes a powerful tool for advancing the Kingdom.

At the end of the day, my heart is set on using my gifts, time, & skills to build God’s Kingdom.

Because life is too short to live for anything less.

When you bring me onto your team, you’re not just hiring a copywriter.

You’re gaining:

  • A strategic thinker who helps you craft a message that draws in the right people.

  • A marketing partner who tracks progress & makes sure your efforts are working.

  • A champion for your vision who genuinely believes in what you’re building.

I don’t just write copy.

I partner with my clients to help bring their vision to life.

I’m an encourager at heart, & I believe God has uniquely equipped you to impact the world for His glory. But to do that well, you need time to focus on stewarding your gift—not get lost in the overwhelm of marketing.

You carry hope. You carry light. You carry a message the world desperately needs. 

I want to help you connect with the people who are searching for the exact hope you have to offer.

“I hired Tessa for a rush project and was so impressed with the copy she sent me. She really captured the essence of my voice and style. Tessa has so much experience in the writing industry, and it shows. She really has the skill to work on any project or niche, no matter how complex, and create copy that is engaging, fun, and results-oriented.” Keith Finley

— Stephanie Kehr, CEO of Stephanie Kehr Agency Copywriting

“Tessa delivers excellent work. She's a talented writer, has such a heart for integrity, and is just a delight to work with. I would highly recommend her for any project.”

— Hope Bolinger, Acquisitions Editor & Former SEO Editor at Salem Media

you need a Christian copywriter if you want…

  • SEO (Search Engine Optimized) website copy—so the right person can find you on Google.

  • Conversion-focused brand messaging—crafted to inspire action while staying true to your heart & mission.

  • More effective ad spend—strong copy ensures your marketing dollars actually work for you, leading to higher conversions.

  • Automated content flow—watch your emails & blog posts run on autopilot, freeing you to focus on what you do best.

  • Targeted audience reach—no more guessing where your ideal clients are hiding. I’ll help you speak directly to them.

Stay focused on your calling. I’ll handle the rest.

You don’t need to spend endless hours chasing leads or striving to optimize your email sequences. Your time is too valuable for that.

Let me help you share the message God has given you & reach the people you’re called to serve.

“I am a first-time book author and working with Tessa was invaluable. I had her write the copy for my book webpage, amazon page description, and several ads. I could not have been more pleased with the copy she provided. She certainly has gone a long way to making me look like I know what I am doing marketing books! But what really set apart working with Tessa for me was the level of service she provided. She was genuinely interested in seeing that the copy worked as suggested when she saw it online. We discussed the copy and made several rounds of helpful editorial and formatting changes. I felt like the level of follow-up was well above and beyond what I expected. Tessa is a real pro at what she does and I give her an unqualified endorsement. I will certainly be giving her a call for my next book project.”

— Scott Irwin, University of Illinois Professor

“Tessa is very easy to work with. She keeps her deadlines very well. She helped me write and edit my new book for the past three months. I was concerned she might change the content in the process. But she was able to adjust the style significantly without affecting the ideas; instead, she enhanced them with great clarity. That is talent. She can transform a piece of writing from boring and dry to captivating. She also wrote some marketing ads for Amazon and social media and edited my bio. She has a great understanding of marketing, as she finds the best combination of searchable keywords and sprinkles them into descriptive terms. I strongly recommend Tessa to anybody who wants to improve or enhance their communication through writing, whether it's a book, an article, an ad, or other marketing materials.”

— Razvan Balotescu, MD, author & photographer

I work with …

  • Course & membership creators

  • Coaches (life, health, fitness, nutrition, etc.)

  • Ministries & pastors

  • Authors & speakers

Not sure if you fit the list? No worries!

Even if your brand isn’t faith-based, I’d love to see how I can support you.

Let’s connect and find the best way to get your message out into the world.

“Tessa wrote registration emails for me for a prophetic virtual summit. The emails were just what I wanted. No need for a revision. She understood the requirements and delivered on time. The emails were written by a true believer, they were anointed!”

— Patricia Ralijemisa, Coach, speaker, & trainer

“We hired Tessa to write product descriptions for several children’s books, and she exceeded our expectations! Her experience in publishing and marketing was obvious in the concise copy she provided. She has remained professional and met every deadline. We will definitely hire her for additional projects!”

— Karena Carter, children’s book author

Why does strong copy matter?

Our world is overflowing with the wrong messages.

And honestly?

We shouldn’t be surprised. Scripture told us this would happen: darkness would spread before Christ’s return.

That’s why, now more than ever, believers need to stand up & claim the platforms God has entrusted to us.

It’s time to step up and be salt & light.


It’s time to boldly speak the truth—because only then will chains be broken, & people will discover the light and hope they’ve been desperate for.

The gospel is the only message that brings true freedom.


I’d be honored to help you share it.

“You are the light of the world. A town built on a hill cannot be hidden. Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house. In the same way,
let your light shine before others, that they may see your good deeds and glorify your Father in heaven."
— Matthew 5:14-16

Sample Portfolio Pieces

The Process

I make working together seamless, strategic, & stress-free.

Here’s what to expect:

Step 1: Discovery Call

Let’s start with a 15 - 30 minute conversation where we dive into the heart of your brand—who you serve, what makes your business unique, and the marketing challenges you’re facing. This is where I listen, strategize, & explore how I can best support your goals.

Step 2: Proposal & Plan

You’ll receive a detailed proposal outlining your marketing objectives, recommended copywriting package(s), a project timeline, & how I’ll help strengthen your sales funnel with compelling, conversion-driven copy.

Step 3: Secure Your Spot

Once you’re ready to move forward, a deposit and signed contract will officially lock in your project on my calendar.

Step 4: Kickoff Call (If Needed)

Depending on the scope of your project, we may have a kickoff call to refine messaging, clarify your audience’s needs, & ensure that every word aligns with your brand’s mission and values.

Step 5: Crafting Your Copy

Now, I get to work—researching, writing, & refining copy that connects and converts. You’ll have the freedom to focus on serving your audience while I bring your brand’s message to life. No unnecessary emails from me, but I’m always here if you have questions or need updates along the way.

clients featured in

 

 

Tessa@SaltAndLightCopywriting.com

Salt and Light Copywriting LLC
2320 E North St
Ste E Unit #107
Greenville, SC 29607

Fill out the form below to book your free 20-minute phone consultation.

I look forward to hearing from you!