Copywriting For the Christian Industry
People are searching for the hope you have to offer.
Are you ready to extend your message & ministry?
Your Mission is to
change this world
for the better.
You desire for your business, organization, or church to serve as salt and light. As darkness continues to permeate our culture, you long for your brand to spread Christian messages that reinforce truth & compel people to follow Jesus.
And there are lost people who are searching for the hope you bring.
But how can you reach the right person if you don’t have time to invest in capturing their attention and pointing them to your products?
I have good news for you:
You no longer need to sacrifice your valuable time by trying to find the right customers.
After all, you have a calling to expand God’s kingdom through your unique ministry or business. You can focus on doing just that — and leave the rest to me.
I can help you expand your ministry & further your role in the body of Christ.
I do that by giving you …
Copywriting for your Christian ministry, church, or organization that furthers your message, keeps consumers engaged, & inspires them to take action.
Search Engine Optimized (SEO) online copy so the right person can find you on Google.
Royalty-free images to pair with the web copy.
Strategies and ideas on how you can reflect & communicate your message online.
Blog post content and ideas that are relevant to your brand and support your sales funnel.
Edited copy so your newsletters, brochures, or blog remains professional.
More time for you to work on creating your next product — so you can have more to offer to your clients & customers.
My name is Tessa, and I am a born-again Christian who shares in your mission to further the Body of Christ. Through my role in Christian publishing for over a decade, I have had the opportunity to help launch the careers of multiple authors & ministers.
During this time, I have discovered a passion for connecting people with the right audience. People who could benefit from their message. Because marketing, I’ve learned, is ministry.
And when you work with me, not only will you receive copy that reflects your tone and voice. You will also receive a strategist. Someone on your team who can support & communicate your message effectively across all platforms.
My copy will always be backed by research & supported by biblical doctrines. Guaranteed.
Other benefits of working with me:
Your Search Engine Optimized web copy will boost your website’s potential to be easily discovered on search engines.
I will use copy techniques that compel customers to purchase & convert — while staying focused on the heart of your message.
The marketing dollars you invest in running ads will be more effective with strong copy that inspires action and supports your sales funnel.
You can sit back & relax while watching your emails & blog posts scheduled on autopilot.
No more struggling to find where your potential consumers are hiding online. With my copy, I will help you target the RIGHT people.
There are people who need the hope you have to offer.
Are you ready to further your unique role in expanding God’s kingdom?
If so …
“I hired Tessa for a rush project and was so impressed with the copy she sent me. She really captured the essence of my voice and style. Tessa has so much experience in the writing industry, and it shows. She really has the skill to work on any project or niche, no matter how complex, and create copy that is engaging, fun, and results-oriented.” Keith Finley
— Stephanie Kehr, CEO of Stephanie Kehr Agency Copywriting
“Tessa delivers excellent work. She's a talented writer, has such a heart for integrity, and is just a delight to work with. I would highly recommend her for any project.”
— Hope Bolinger, Acquisitions Editor & Former SEO Editor at Salem Media
“Tessa’s copywriting skills are exceptional (A+++). I was amazed at how fast she adapted to writing copy in my voice for my audience.
Her attitude is outstanding. She follows instructions well and is an absolute delight to work with for me and other team members.
Her communication skills are superb. This includes task and project assignments.
In addition to copywriting, Tessa has several other valuable skills, including social media marketing, SEO, branding, and marketing strategy.
Anyone who is fortunate enough to work with Tessa will be blessed.
I give my highest recommendations regarding Tessa as a person and a worker.”
— Joseph Peck, M.D., CEO of Empower 2000
“It has been a pleasure working with Tessa! From our first phone call until the project completion, she has been professional, timely, kind and did a great job … really exceeded my expectations.”
— Lakia pearson, owner and founder of 1133 Candles
“Tessa is the official Morning Assembly Copywriting Coach! She came highly recommended by a multi-million dollar businesswoman, who almost wanted to keep her a secret and not share her with us. Even at that, we didn't know what a jewel we were getting in Tessa. She really is the authority on copywriting. She knows how to create the exact strategy you need to take you where you need to go. No wonder our multi-million dollar friend didn't want to share. Tessa is who you need to take you where you need to go!!”
— Joel Cowart, Membership Coordinator for Morning Assembly
Sample Portfolio Pieces
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5 Ways You Have Power in the Name of Jesus
Why Is the Blood of Jesus so Powerful?
What Are the Last Days? How Do We Biblically Prepare for Them?
24 Inspirational Words of Encouragement for the Hurting Soul
How Can We Be the 'Light of the World' When the World Loves Darkness?
'There Is a Way That Seems Right to Man' - Why ‘You Do You’ Culture Leads to Destruction
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you need a Christian copywriter if you…
have not seen an impact in sales or conversions from your social media ads.
would like to grow your email list & keep your ideal customers interested in your brand.
need launch copy for your course that can convert.
are not showing up in search engine results for your niche.
would like to offer an opt-in for an online sales funnel.
need to revamp your service or product descriptions to compel people to purchase.
feel called to pursue this business or ministry but need help getting your message out there & targeting your ideal customer.
Who I Work With
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Bookstore or coffee shop owners
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Christian life coaches
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Non-profits & ministries
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Christian authors & speakers
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Christian ecommerce companies
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Christian musicians
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Owners of Christian schools, churches, & organizations
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Christian health/fitness coaches
Services & Rates
Landing/Sales Pages
Starting at $500
Transform your visitors into subscribers and customers. Let’s showcase the impact of your product or service & inspire people to act now!
Articles or Blog Posts
Starting at $250 for
a 1000-word post
Increase your ministry or brand’s ability to be found in search engines. Posts that are optimized for targeted keywords will boost your authority with Google & can direct people toward your products or services. These posts will challenge your consumer’s walk with Christ & reflect your mission, brand style, and voice. Royalty-free images are included with no extra charge.
Emails
Starting at $75 per email
Keep your subscribers interested & engaged. Email sequences & newsletters don’t need to come across as spammy. Through effective copy, I can help you to establish your authority & respect amongst your subscribers—all the while inspiring them in their faith walk.
Product Description
$50 - $150 depending on product
Communicate how your product will impact your customer’s faith journey. Strong product description is vital in motivating your target customers to take the plunge & make that purchase.
My project minimum is $200.
Contact me for monthly retainers & bundle pricing.
Brochures
$400 (up to 4 panels)
Educate & inform readers about your ministry or business. Brochures can help to inform potential prospects about your organization & how it serves to strengthen the Body of Christ.
Ebooks & Opt-Ins
$350 for a 1000-word piece
Collect emails & provide value for your customers. Want to offer a digital product that captures leads & builds trust for your brand? Ebooks & opt-ins are powerful tools for doing just that. Even better if those resources can draw them closer to Christ!
Webpage Copy
$300 (per 800 - 1000-word page)
Clearly communicate how your brand blesses others, all the while increasing your website’s authority on Google. Your Christian reputation is everything. And nowadays, an unclear website can prevent customers from making a purchase. We don’t want that to happen.
Facebook &
Instagram Ad Copy
$50 per ad
Prompt potential buyers to complete the desired action. Effective ad copy will showcase the potential your product or service has in impacting your target customer’s faith walk.
“Tessa wrote registration emails for me for a prophetic virtual summit. The emails were just what I wanted. No need for a revision. She understood the requirements and delivered on time. The emails were written by a true believer, they were anointed!”
— Patricia Ralijemisa, Coach, speaker, & trainer
“We hired Tessa to write product descriptions for several children’s books, and she exceeded our expectations! Her experience in publishing and marketing was obvious in the concise copy she provided. She has remained professional and met every deadline. We will definitely hire her for additional projects!”
— Karena Carter, children’s book author
“I am a first-time book author and working with Tessa was invaluable. I had her write the copy for my book webpage, amazon page description, and several ads. I could not have been more pleased with the copy she provided. She certainly has gone a long way to making me look like I know what I am doing marketing books! But what really set apart working with Tessa for me was the level of service she provided. She was genuinely interested in seeing that the copy worked as suggested when she saw it online. We discussed the copy and made several rounds of helpful editorial and formatting changes. I felt like the level of follow-up was well above and beyond what I expected. Tessa is a real pro at what she does and I give her an unqualified endorsement. I will certainly be giving her a call for my next book project.”
— Scott Irwin, University of Illinois Professor
“Tessa is very easy to work with. She keeps her deadlines very well. She helped me write and edit my new book for the past three months. I was concerned she might change the content in the process. But she was able to adjust the style significantly without affecting the ideas; instead, she enhanced them with great clarity. That is talent. She can transform a piece of writing from boring and dry to captivating. She also wrote some marketing ads for Amazon and social media and edited my bio. She has a great understanding of marketing, as she finds the best combination of searchable keywords and sprinkles them into descriptive terms. I strongly recommend Tessa to anybody who wants to improve or enhance their communication through writing, whether it's a book, an article, an ad, or other marketing materials.”
— Razvan Balotescu, MD, author & photographer
Hi! I’m Tessa.
I am a certified freelance copywriter for the Christian industry.
But more importantly, I am a born-again Christian who is passionate about conveying truth through the written word. This is what led me to a career as an author of multiple Christian books for teens.
Over the past decade, I have worked with numerous authors, speakers, & ministers in my role as an editor and agent in the Christian publishing industry. I teach at writing conferences across the country, mentoring people on how they can effectively communicate their brand online & reach the right audience.
I am passionate about using the written word to extend the message of the gospel. My heart is to devote my gifts, time, & skills into building God’s kingdom.
Because life is too short to live it only for myself.
And time is running out. It’s time for the Body of Christ to devote our gifts toward purposes that God is concerned about—reaching the lost. Healing the hurting. Serving as salt & light.
Because the truth is, our culture is darkening, just as the Bible warned us would happen. Society is permeating our generation with the wrong messages.
It’s time for us believers to rise up & deliver to them the right messages.
The message of the gospel. The only message that will set them free.
I would love to play a role in helping you do just that.
clients featured in
are you ready to further your impact?
Tessa@SaltAndLightCopywriting.com
Salt and Light Copywriting LLC
2320 E North St
Ste E Unit #107
Greenville, SC 29607
In your free 20-minute phone consultation, we will discuss…
Your ministry, brand, or business. What are your goals? What is your heart behind running your ministry or business?
Your target audience. Are you striving to reach the millennial generation? Baby boomers? Gen Z?
Your website + blog. I will brainstorm ways we can optimize your website & blog so they can easily be found in Google searches.
Your email list. Are you utilizing your email list to keep customers interested + engaged in your ministry or business? We will brainstorm ways you can stay in touch with your clients through email sequences.
How I will save you time so you can stay focused on running your business or ministry.